Last winter, I was in a local store in Thimphu to buy some PS2 games for my son. I was surprised to notice that the shopkeeper did not even have the courtesy to greet us as we entered his shop. He remained as dumb as a statue as we struggled with our son to locate the games of his choice. We finally picked up a few DVDs and requested him to test them for us but he refused to do it saying they don’t do it. I asked him if we could return the games if they do not work, but he said we cannot return them once we have bought them. He handed over the DVDs to us with the note “No Return” written on them. Once we reached home, we realized that one of the DVDs was not working and that it could not be played. The “No Return” policy of the shop did not allow us to return it. The DVDs were not original either. It made me wonder if it was even ethical for them to burn and create such DVDs on their own for sale.
Starting and managing a business is not as easy as what we generally think. It requires adequate knowledge and experience on business management to be a successful business person, no matter how small your business may be. If you look at other countries, you would find people taking up numerous business management studies and training before starting a business of their own. Just selling away what the customers come for, or just having enough financial resources alone does not make you a business tycoon. It also requires a lot of commitment, hard-work and patience to be able to take your business to greater heights. But in Bhutan, I have observed that most of the people get into business without any such preparation. Hence, they lack the knowledge and experience to run a business in a systematic manner. People do not know the core ethics that should guide the business such as customer service, social and communication skills and so on. As a result, they end up driving away their customers instead of serving them with all their heart and paving the way for future visits. Speaking from the experience of an ordinary customer, I believe that if you adopt the right strategies, there will be certainly no shortage of customers, regardless of the location of your business. The following few tips might help you succeed in business.